What Car Brands Sell Best on Facebook Marketplace?
Ford, then Chevrolet and Toyota. Of 141 dealers using autobook.io, 66 sold at least one Ford, 54 a Chevrolet and 51 a Toyota, in a snapshot of 2,419 sales taken September 30, 2026. Ford is 28.6% of units sold, but 15.5% outside Washington and Virginia, where a few large stores make most of the sales: still first, far less dominant.
Search this question and you get two TikToks, a weekly roundup of finds and a handful of general pages. All of it is anecdote.
A sales log is the cure for anecdote. Every unit a dealer using autobook.io marks sold is recorded with its make, and there were 2,419 of them by September 30, 2026. The live version is our free page on what sells on Facebook Marketplace, refreshed nightly, and its Top makes card shows each make's share of units. This article ranks makes by how many dealers sold them, which the page doesn't, and takes the two biggest states out to show what's left. The ranking by model is in what cars sell best on Facebook Marketplace.
How the log works. A row is added when a dealer using autobook.io marks a unit sold, and the log is append-only: rows are added, not rewritten. RVs are excluded. A sale in the log isn't proof Marketplace made it, since a posted unit can still go to a walk-in. The price is the unit's listed price at the moment it was marked sold. Each "dealer" is one autobook.io account, which can be a store or a salesperson posting for one. A make only appears once at least 3 dealers have sold it.
What car brands sell best on Facebook Marketplace?
The top 15 makes, ranked by the number of dealers who sold each one, all time, with the same makes outside Washington and Virginia beside them:
| # | Make | Dealers who sold it | Units sold | Median price at sale | Units outside Washington and Virginia | Median outside those states |
|---|---|---|---|---|---|---|
| 1 | Ford | 66 | 691 | $49,999 | 219 | $30,810 |
| 2 | Chevrolet | 54 | 304 | $33,544 | 195 | $27,994 |
| 3 | Toyota | 51 | 144 | $28,986 | 113 | $27,403 |
| 4 | Honda | 44 | 111 | $24,584 | 99 | $24,499 |
| 5 | Nissan | 39 | 110 | $18,826 | 94 | $18,800 |
| 6 | GMC | 38 | 111 | $44,264 | 71 | $36,728 |
| 7 | Jeep | 33 | 190 | $39,762 | 70 | $24,124 |
| 8 | RAM | 29 | 126 | $45,980 | 52 | $33,592 |
| 8 | Kia | 29 | 87 | $23,900 | 44 | $18,180 |
| 10 | Subaru | 25 | 50 | $22,492 | 37 | $21,515 |
| 11 | Audi | 24 | 51 | $20,881 | 46 | $18,442 |
| 11 | Volkswagen | 24 | 45 | $16,999 | 35 | $15,985 |
| 13 | BMW | 21 | 35 | $22,993 | 32 | $22,794 |
| 14 | Hyundai | 20 | 45 | $20,588 | 31 | $20,695 |
| 15 | Lexus | 19 | 21 | $34,497 | 19 | $34,497 |
Ford is first on dealers and on units, in all states and outside Washington and Virginia. 66 of the 141 dealers sold one, 46.8%. Chevrolet (38.3%) and Toyota (36.2%) are the only other makes sold by more than a third of the dealers. The 15 rows hold 2,121 of the 2,419 units, 87.7%.
Sort by units instead and Jeep jumps to third, with 190, ahead of Toyota's 144. But 33 dealers sold those Jeeps, 5.8 a dealer, while 51 sold Toyota's 144, 2.8 a dealer. One number measures how deep a few stores go. The other measures how wide a make sells.
Is Ford's first place just two big states?
No. Most of its margin is, but none of its rank.
Washington and Virginia are 1,006 of the 2,419 units, from 9 dealers, and most of each state's sales come from one store. Take them out and here's how the share of units changes for the ten makes sold by the most dealers:
| Make | Share of units, all states | Share outside Washington and Virginia |
|---|---|---|
| Ford | 28.6% | 15.5% |
| Chevrolet | 12.6% | 13.8% |
| Toyota | 6.0% | 8.0% |
| Honda | 4.6% | 7.0% |
| Nissan | 4.5% | 6.7% |
| GMC | 4.6% | 5.0% |
| Jeep | 7.9% | 5.0% |
| RAM | 5.2% | 3.7% |
| Kia | 3.6% | 3.1% |
| Subaru | 2.1% | 2.6% |
Ford drops from 691 units to 219, and Chevrolet's 195 is now close behind. Jeep, RAM and Kia shrink too. Toyota, Honda and Nissan grow, because most of their units sold outside those two states.
Outside Washington and Virginia, no make averages even four units a dealer. Chevrolet is highest at 3.9, and Ford is at 3.7, against 10.5 across all states.
The dealer ranking barely moves at all. Rank the makes by dealers outside those two states and the same 15 makes fill the top 15, in nearly the same order. That's the reason to read the dealers column: it survives the biggest stores. The units column doesn't.
The last 90 days lean harder still. Washington and Virginia are 772 of the 1,467 units sold in that window, and Ford is 510 of the 1,467.
Is it the brand, or the body type?
Mostly the body type. For the nine makes our cuts split by type:
| Make | Units | Trucks | SUVs | Sedans | Trucks and SUVs, share of the make |
|---|---|---|---|---|---|
| Ford | 691 | 339 | 217 | – | 80.5% |
| Chevrolet | 304 | 146 | 114 | 21 | 85.5% |
| Toyota | 144 | 44 | 42 | 46 | 59.7% |
| Honda | 111 | – | 55 | 40 | 49.5% |
| Nissan | 110 | 13 | 46 | 32 | 53.6% |
| GMC | 111 | 67 | 43 | – | 99.1% |
| Jeep | 190 | 17 | 173 | – | 100% |
| RAM | 126 | 97 | – | – | 77.0% |
| Kia | 87 | – | 66 | 18 | 75.9% |
A dash means fewer than 3 dealers sold that type of that make, or none did. Body type comes mostly from each unit's VIN decode, through NHTSA's vPIC catalog of what manufacturers report.
Four of every five Ford units are trucks or SUVs, and most of the rest are vans (89) and coupes (38). Jeep is 91.1% SUVs; the other 17 units are Gladiator pickups. A make built on trucks and SUVs ranks high on units because trucks and SUVs are three of every four units in the data.
Toyota is the one make of the nine that sells evenly: 46 sedans, 44 trucks and 42 SUVs. Toyota sedans and Toyota trucks were each sold by 26 dealers. Honda runs the other way from Ford, with under half its units in trucks or SUVs and 40 sedans from 23 dealers. The sedan side of that is in do sedans sell on Facebook Marketplace.
So "which brand sells" is mostly "which type sells", which the best-selling trucks and the best-selling SUVs cover model by model. The rest is which stores post through autobook.io.
What should a franchise rep take from this?
Not which make to sell. A Kia rep posts Kias, and no table changes the new-car side of the board.
It helps to know who's in the data. The largest stores in the network are franchise stores, which is why the units lean new: 1,322 of the 2,419 are 2023 or newer. Outside Washington and Virginia it's 521 of 1,413. A make's place in the unit counts is partly a count of which franchises use the tool.
The useful question for a franchise rep is the used side: which trade-ins to put up first. There, the broad makes are the guide. Ford, Chevrolet, Toyota, Honda and Nissan were each sold by 39 or more dealers. A Camry, a Silverado or an Altima on a Kia store's used row is the kind of unit many stores in the network sold.
For a used-car rep, the table is a map of what's broadly sold. Outside Washington and Virginia, those five makes had medians from $18,800 (Nissan) to $30,810 (Ford).
Do luxury brands sell on Facebook Marketplace?
They sell, through fewer dealers and at lower prices than the badges suggest.
| Make | Dealers who sold it | Units sold | Median price at sale | Units outside Washington and Virginia | Median outside those states |
|---|---|---|---|---|---|
| Audi | 24 | 51 | $20,881 | 46 | $18,442 |
| BMW | 21 | 35 | $22,993 | 32 | $22,794 |
| Lexus | 19 | 21 | $34,497 | 19 | $34,497 |
| Mercedes-Benz | 14 | 25 | $19,999 | 23 | $16,500 |
| Cadillac | 13 | 21 | $15,500 | 19 | $14,999 |
Audi, the widest-selling luxury make, was sold by 24 dealers, about a third as many as sold a Ford. Audi, BMW, Mercedes-Benz and Cadillac sold at medians from $15,500 to $22,993. That's below the $32,899 median for every unit, and outside Washington and Virginia their medians sit below that set's $23,985 too.
Honda's median was higher than BMW's: $24,584 against $22,993 across all states, and $24,499 against $22,794 outside those two. That doesn't mean a BMW is worth less than a Honda. It means these dealers sold different BMWs and different Hondas.
What the prices can't show is age. The data doesn't split makes by model year, so we can't prove these were older units. A median Mercedes-Benz at $19,999 points that way, but that's a reading of the price, not a finding.
Two more things hold. The luxury rows barely change without Washington and Virginia: Audi goes from 51 units to 46, BMW from 35 to 32 and Mercedes-Benz from 25 to 23. And not every luxury make is cheap. Lexus sold at a median of $34,497, and Lincoln, with 14 units from 9 dealers, at $46,994.
What the make data can't tell you
- Speed. Not measured by make, model or type. Nothing here says a Toyota sells faster than a Ford.
- Whether Marketplace made the sale. Dealers mark units sold whoever the buyer was.
- Model year, trim or mileage by make. Not cut.
- Thin makes. A make sold by fewer than 3 dealers never appears. The listed makes cover 2,397 of the 2,419 units.
- Anything after September 30, 2026. The live page is the current version.
How should you use the brand ranking?
Everything with a real price belongs online. The ranking tells you where the market is broad, and where a number is really a few big stores.
Read the dealers column first. Ford, Chevrolet, Toyota, Honda and Nissan are broad. Jeep's and RAM's unit counts both shrink by more than half outside Washington and Virginia.
Check your state. Fourteen states have their own page, with the same Top makes card. Texas (21 dealers), Florida (15) and Illinois (9) have the most dealers behind them.
Keep the badge in proportion. In our time-to-sale study of 802 sold units, dealers with 10 or more sold units had medians from about 5 days to about 52. That's roughly eight times the spread across price bands. The clock starts at the most recent post, so a repost resets it and every figure is a floor. Who posts matters far more than what's posted.
The posting itself is the part autobook.io does. It imports your dealership's inventory from its website and writes an editable description for each unit. Then it posts to Marketplace in batches of up to 50, from your own profile in your own Chrome browser. By hand, each one takes 10 to 15 minutes. It renews listings where Facebook offers it and can cross-post to the Facebook groups you choose. You pick the units, answer every buyer in Messenger and close. Those buyers take roughly 40 minutes a day. It removes the grind, not the job. Plans from $99/month, and across the network about one in nine posted vehicles sells.
The live make shares are on the trends page, refreshed nightly.
Frequently asked questions
What is the most popular car brand on Facebook Marketplace?
Among dealers using autobook.io, Ford: 66 of 141 dealers sold one, for 691 units, as of the September 30, 2026 snapshot. Outside Washington and Virginia it's 219 units from 59 dealers, still first.
Why does the trends page put Jeep above Toyota?
Its Top makes card ranks by share of units, and Jeep sold 190 units to Toyota's 144. By dealers, Toyota is well ahead: 51 against 33.
Do Toyotas sell on Facebook Marketplace?
Widely. 51 dealers sold at least one, third behind Ford and Chevrolet, and Toyota's 144 units split almost evenly between sedans, trucks and SUVs.
Do some car brands sell faster than others on Marketplace?
We haven't measured speed by make, so we won't say. Across all 802 sold units in our study, the median was 18.0 days from the most recent post, with 65.2% selling within 30 days. A repost resets the clock, so both are floors.
Why isn't my brand on the list?
A make needs at least 3 different dealers behind it before it's shown. Until a third dealer sells one, it stays off, and the live page adds it at the next nightly refresh.