Post Dealer Website Inventory to Facebook Marketplace
You point a posting tool at your dealership website's inventory page, it reads every vehicle off those pages, and then it fills Facebook's vehicle form one unit at a time from your own profile. There is no feed, no catalog and no spreadsheet involved, because Meta shut that route off years ago. Your website is the source now.
Most people searching this don't know or care what platform built their store's site. They know the URL. That's all the setup there is. Further down are our own per-field landing rates with the misses printed, because no other vendor on this search publishes theirs.
What "importing from your website" actually means
Your inventory pages are public. Every vehicle detail page on your store's site already carries the year, make, model, trim, VIN, mileage, price, transmission, exterior color, a written description and a photo set. A buyer sees all of it. So does an import.
An import reads those pages and turns each unit into a structured record: fields in named boxes, not a paragraph of text. That record is what gets typed into Facebook's vehicle form later.
Two things trip people up:
- You need no credentials at all. Not a DMS login, not website admin access, no plugin, no code on the site, nothing your web vendor has to approve. The import touches the public pages, not the database behind them.
- Nothing gets pushed to Facebook by the import. Import and post are two separate steps. Importing 100 units posts zero of them.
The upside of the website as the source is freshness. It's what your store already treats as the customer-facing truth, so when a manager cuts a price the site carries the new number as soon as the store publishes it. A nightly DMS export carries yesterday's.
Why you can't just hand Facebook a feed
Because Meta took the feed away, and then took the Page away too.
On September 13, 2021, vehicle listings arriving through partner catalog feeds stopped appearing on Marketplace. The notice Meta sent partners was reproduced by WizPoster, one of the feed vendors it applied to, and says Meta was shifting resources away from "distribution of vehicles and rentals listings via partner catalogs on Marketplace." Vendor-published, not a Meta page, so treat it as corroboration rather than a primary source.
Then on January 30, 2023, business Pages lost the ability to create vehicle listings at all. That one is Meta's own notice in the Business Help Center. We cover both changes and the surviving routes in can car dealers post on Facebook Marketplace.
Meta has never published a reason beyond that resourcing line, and we're not going to invent one. What it does publish is a standing sentence at the top of the Marketplace section of the Facebook Commerce Policies: "Facebook Marketplace is intended for consumer-to-consumer sales." That's a policy statement, not an explanation. But it tells you which way the product has been pointed the whole time, and why the surviving route is a person posting units from their own profile.
Here's the part worth knowing before you follow any advice on this topic. A Dealers United post dated November 2, 2018 is still live, and it still tells dealers to get inventory up for free "by connecting their dealership's Facebook Page to Marketplace and syncing inventory through a third-party feed provider." It has never been updated for either change. The feed half of that instruction died five years ago and the Page half died three years ago. Check the date on anything that tells you to connect your Page.
Does it matter who built your website?
Usually not. The vocabulary matters, though, because "DMS," "website platform" and "portal" get used interchangeably in this category and they are three different things.
| What you might call it | What it actually is | Where the import reads from |
|---|---|---|
| Dealer.com, DealerOn, Dealer Inspire, DealerFire, Dealer eProcess, CarsForSale, DriveCentric, GetMyAuto, DealerCenter | Website platforms. They build and host the site buyers browse. | The site itself, through a route built for that platform's page structure. |
| Frazer, DealerSocket, vAuto | DMS and inventory management tools. They run the back office, not the storefront. | Not the DMS. The website those systems publish to. There is no database-level connector. |
| CarGurus, Cars.com, AutoTrader | Paid portals your store syndicates to. Somebody else's website, displaying your units. | Not the portal. Your own site: it's first-party, it reprices first, and it is the source autobook.io imports from. CarGurus, Cars.com and AutoTrader are supported too, but the portal only ever shows what your last feed sent it. |
| "I have no idea, my manager set it up" | Fine. Very common. | Most dealership platforms are supported, so the usual answer is yes. |
autobook.io supports most dealership website platforms, which is why the honest answer to "does it work with my site" is usually yes. If a site genuinely isn't supported, send it in and it typically gets added within 24 hours.
So if you're searching "frazer dms facebook marketplace posting," the answer is that nobody is reading your Frazer database. They're reading the website Frazer feeds. Same units, public side.
How much of each vehicle actually lands
Here are the per-field landing rates, misses included. Across 29,969 vehicles imported between May 21 and August 19, 2026, every vehicle row created across all accounts:
| Field | Present on import | What the miss means for you |
|---|---|---|
| VIN (full 17 characters) | 99.5% | Roughly 1 in 200 needs the VIN pasted in by hand. |
| Mileage | 97.9% | About 2 in 100. Usually a site that hides odometer readings on new arrivals. |
| Real price (not a placeholder) | 97.8% | About 2 in 100. These are "call for price" stores, and the site writes a $0 or $1 in place of a number. |
| At least one photo | 94.6% | Around 1 in 20 arrives with nothing to post. That's the biggest real gap. |
| Photos per vehicle | Median 20 | 20 is Facebook's cap, and 55.9% of units arrive at it. |
Methodology, so you can argue with it: this counts every vehicle row created in the trailing 90 days across all accounts, not a hand-picked sample. "Real price" excludes the $0 and $1 placeholders that hidden-price dealer sites write into the field where a price belongs.
Now compare that to what's on this search page. Marketplace QuickPost says "Every field filled perfectly — year, make, model, price, mileage, photos, description." ZenLite Pro says it "automatically scrapes vehicle details from any dealership website." AutoLister Pro publishes "429+ Active Dealers" and "Under 30 seconds per listing." The Shift Social runs a case study claiming "99% less" time spent posting.
Not one of them publishes a landing rate. No import reads any website perfectly, ours included, and a vendor telling you otherwise is telling you they haven't measured it. The 5.4% of units that land without photos is the number you should plan around, because a vehicle listing with no photos is not a listing.
The parts that are not automatic
Descriptions. An AI description gets written per unit and you can hand-edit any of them before they post. Setting a custom tone or prompt once, so it applies to everything you generate, is gated to the higher plans.
Photos. The import brings whatever the site has. Photo work is a separate paid step you opt into at 2 credits per image, applied to the units worth it, not to every photo in a run. What it does: replaces backgrounds with studio scenes, removes license plates and plate frames, adds realistic reflections and shadows, and preserves the actual car including aftermarket mods. A classifier sorts interior shots from exterior ones and leaves interiors alone, because buyers are meticulous about the space they'll sit in.
Posting. Runs through a Chrome extension in your own browser, on your own logged-in Facebook account. Batch cap is 50 units. Default delay between posts is 30 seconds. Posting speed has three tiers: Standard (the panel's "most human-like pacing," safest for your account), Accelerated (badged Safe), and Ultra fast, which we badge "Use sparingly" because it raises the chance Facebook flags the activity. One real person, one real account. Never two.
Groups. Pick your groups once in settings and every post afterwards goes to them too. Read each group's rules first, since plenty of auto groups ban dealers outright. More on that in posting cars to Facebook groups.
Buyers. Yours, all of them. Expect about 40 minutes a day in Messenger. The software removes the grind, not the job.
The sequence, start to finish
- Copy your store's inventory page URL out of the address bar. That's the setup.
- Run the import. Five to ten minutes for a 100-unit store.
- Open the units flagged with no photo or a placeholder price and fix those first. This is the ten minutes that decides whether the run was worth it.
- Generate descriptions, edit the ones that read wrong.
- Install the extension, sign in, and make sure you're logged into your own Facebook in that same Chrome profile.
- Set max vehicles, delay and posting speed. Pick your groups.
- Start the batch and walk away. On a Facebook error it skips that unit and moves on.
- Come back weekly and run the renewal pass on listings Facebook is offering to renew.
If you've never built a Marketplace vehicle listing by hand, do one first so you know what the fields mean. Our manual walkthrough covers the condition and title-status dropdowns, which decide whether your unit survives a buyer's filtered search.
What it costs
Plans from $99/month. Pro at $99 holds up to 100 active listings, Elite at $199 holds up to 235, Ultimate at $299 is uncapped. First month on Pro is $49. Work runs on credits:
| Action | Credits |
|---|---|
| Import a vehicle | 2 |
| Post a vehicle | 1 |
| Generate a description | 1 |
| Each AI image | 2 |
Import plus post is 3 credits per unit. Add a description and it's 4. Photo work stacks on top at 2 per image, which is exactly why you apply it to the units that need it.
We are not the cheapest tool in this category and won't pretend to be. ZenLite Pro publishes $69 per user per month, below our entry plan, and it runs on Windows 10 and 11 with Mac users going through Parallels or Remote Desktop. AutoLister Pro's individual tool is $99, the same as ours, and their page advertises Instagram and TikTok posting, automatic sold-listing removal and automatic price updates. We do none of those three. If you want the field laid out side by side, that's the 2026 posting tools roundup.
What we'd argue is worth the difference: the import fidelity above, published with the misses, and the network outcome data. Roughly one in nine vehicles posted through autobook.io goes on to sell. That figure is on the site and updates automatically. No competitor on this search publishes anything comparable, which is either a coincidence or an answer.
What it doesn't do
Stated flatly, because you'll find out in week two anyway:
- No DMS integration of any kind. Public website pages only.
- No price syncing. Reprice a unit and you edit the live Facebook listing yourself.
- No auto-removal of sold listings. Renewal is supported; deletion is not.
- No inbox, no CRM, no message templates in the product, no AI replies, no notifications. Every buyer conversation happens in your Messenger, by you.
- United States only. Cars, trucks, RVs, trailers and motorcycles. No boats.
The one status the platform does read back is the sale. Mark a unit sold inside Facebook and Smart Sale Detection reports it back and works out whether autobook.io drove it. That's detection and credit, not a reporting screen.
You're responsible for listing accuracy, for Facebook's Commerce Policies and for your state's dealer advertising rules. The listings go up under your name, so the compliance does too. Say in the description that you're a salesperson at the store. Buyers screen for hidden dealer affiliation, and being upfront reads better than being caught.
If your website is the only inventory system you can actually get to without asking permission, that's the whole pitch: paste the URL, run the import, post the board from your own account. See how it fits a dealership, or start a plan from $99/month and import your first hundred units tonight.
Frequently asked questions
Do I need my dealership's DMS login to import inventory?
No. The import reads public inventory pages on your store's website. You don't need DMS credentials, website admin access, or anyone in IT to approve anything. If your units are visible to a shopper, they're visible to the import.
What if my dealership website isn't supported?
Send us the URL. Unsupported sites typically get added within 24 hours. Coverage runs to most dealership website platforms, so plenty of unlisted platforms work on the first try anyway.
Can I still bulk upload cars to Facebook Marketplace with a spreadsheet?
No. There is no CSV or catalog path for vehicle listings on Marketplace since the 2021 partner-catalog change. What people mean by "bulk upload" today is a tool filling Facebook's real listing form one unit at a time, in a browser, which is what happens here.
How often do I need to re-import?
Whenever the board changes enough to matter. New arrivals need importing before they can be posted, and repriced units need a fresh record if you want the new number on the next listing. Re-importing an existing unit costs the same 2 credits as the first time.
Does posting my store's inventory require the dealership's permission?
That's a store policy question, not a software one, and worth asking your manager before you run 40 units. What is not optional: the listings go up under your personal profile, so accuracy, pricing rules and Facebook's Commerce Policies land on you. Post units you can actually sell, at prices your store will honor.